I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was students who don’t have time to visit the Game Parlor.

This user group confirmed initial assumptions about Gameparlor customers, but research also revealed that time was not the only factor limiting users from buying at the Game Parlor.
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Other user problems included obligations, interests, or challenges that make it difficult to get the games from the Game Parlor in-person.

Taking little time, I made a quick sketch of how my lo-fi wireframes would look like, each screen sketched is able to address user pain points. I prioritized a quick and easy ordering process to help users save time.

As the initial design phase continued, I made sure to base screen designs on feedback and findings from user research.

Using the few sets of digital wireframes, I created alow-fidelity prototype. The primary user flow I connected was selecting and ordering a game, so the prototype could be used in a usability study.

Early designs had a lot of iterations, after the usability studies, I added a lot of screens including a separate screen for categories so that users can easily search and explore the game options available

The final high-fidelity prototype presented cleaner user flows for ordering a game and checkout. It also met user needs for more delivery options as well as more screen customization.